Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad.
Like I said in Twitter Apple is a better retailer than most because it understands brand management. They selling aspirations and dreams. Just like Love Marks: "I am the brand, the brand is me". Take one look at, and you will know what kind of personality Apple has. Apple is all about cool, imagination, design and innovation. Like their customers!
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