McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. It fit the attributes for Trust Marks that can be expected to the same next time you buy. Frequently purchased categories, loyalty to a repertoire of brands.
The essence of brand management is creating trust and consumer confidence. McDonald's brand image is building a reputation for quality and reliability product which can create the trust and loyalty consumer. They can buy the expected food everyday in McDonald's.
No comments:
Post a Comment